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Architectural Visualisation

The days of trying to imagine your final product from quick drawings are gone. Today, 2D plans are always accompanied by photorealistic 3D renders which perfectly display the end result based on your specification.

These huge advances in technology and software mean that designers can now provide a truly accurate picture of an architectural project before the construction work begins, saving time and money.

Architectural Visualisation: The Basics

Architectural visualisation actually goes back hundreds of years, when paintings, drawings and models were the methods used by architects or designers to display their ideas ahead of time. Architectural visualisation is simply the image or presentation of an object or structure that hasn’t yet been created – it’s a physical way to display the imagination.

The most modern form of architectural visualisation came to fruition in the 1990s. The introduction of CAD (Computer-Aided Design) technology helped to develop standard 2D drawings into realistic architectural marvels with the ability to view each detail inside and out and make changes in real-time. It’s the ideal way to perfect the final product without wasting time, money and resources on projects that might require changes later.

Creating these amazing true-to-life 3D renders will require a skilled professional with design expertise to ensure you get the best final result. But it’s totally worth it, and here’s why:

Getting Your Project Approved

If you’re planning a large-scale building project, then it’s likely that you’ll have to gain government approval and the approval of local authorities who control the land. This can be a long and arduous process.

One of the main reasons for the delay in these situations is the investigation into the impacts of the surrounding areas. Each local authority needs to consider how new building works will affect the community and buildings in the vicinity too. These initial queries and concerns could easily be cleared up using architectural visualisation.

Creating a 3D render of the proposed building will leave no doubt or questions regarding the size or style of the building, meaning you’re likely to have your plans approved much sooner. You’ll be able to display your intentions to all parties for approval and get clearance in record time, speeding up the initial stages and gaining buy-in from all parties before work commences. This also prevents any nasty surprises later on if a shareholder decides they aren’t quite sure of your project after the building work has started, so your project won’t experience delays.

Improving Your Accuracy

A 3D render is the most accurate way to display your plans as it shows a version of exactly what’s in store for the build. These 3D versions of the final project are customisable and can be constantly updated based on feedback from shareholders to achieve the perfect final product.

Our artists will work with your team to achieve the very best in precision and accuracy. You’ll receive a scaled version of your plan with accurate measurements, that looks great and also answers pressing questions from shareholders.

With architectural visualisation, you’ll be able to view your project inside and out, all in 3D. The perfect miniature version of the final thing is created by professional CGI artists who will add in even the smallest details including terrain and climate which will help you to make decisions on practical elements of your build prior to the work beginning, saving money on materials. Even a single small change could have a domino effect on your build and it’s important that you make these changes before you begin building to avoid disasters later.

Understanding Potential Risk Areas

Even as a professional architect or project planner, mistakes can happen due to unforeseen circumstances. There are so many things to consider when developing a structure, including safety concerns, weather conditions and the surrounding buildings and community.

When there’s so much going on, it’s easy to miss something small, which could lead to larger mistakes later on. You could create doors that lead nowhere, buildings that aren’t accessible for people with disabilities or structures that aren’t safe in the event of a fire.

Creating 3D renders of your structure prior to the building will help you to map out every tiny step of the building journey. This means you’re less likely to miss issues and it will prevent larger mistakes being made later on that need to be corrected, which will cost you and your building crew time, money and resources.

Architectural visualisation is particularly helpful if you happen to have a client who changes their mind a lot. Developing a new building is a large project after all, and there are bound to be changes to requirements along the way. If the client decides that they suddenly require a change, it’s easy to amend the 3D render to try out different things before creating the final article, ensuring that there are no issues off the back of the change before it’s rolled out.

Equally, if the new ideas aren’t likely to work, you’ll have a solid foundation to feedback to the client and provide examples of similar amendments that may work a little better.


One of the main benefits of using architectural visualisation is the money that will be saved on correcting mistakes and wasted materials. A 3D artist can accurately depict your exact project, the layout of the building, the external factors and even the colours and materials used.

The in-depth visuals created by our 3D artists can create the picture-perfect model complete with all of the design features necessary to show off the ideal design. There will be time to make amendments, take on feedback and develop the perfect end product before any building work even begins. This reduces the risk of costly changes later on, saving money on re-planning.

Effective Marketing

The architectural visualisation developed by our professional artist team will provide the very best marketing opportunities and drive-up interest in your project with no imagination required. Your exact plans are laid out in front of your potential investors just ready for them to review and sign on the dotted line.

3D rendering is the most effective marketing campaign and project plan all rolled into one package.

Contact Our Dedicated Artist Team Today for Professional Advice and Support on Your Next Big Project.


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