The KARIMANIFESTO


1. Don’t specialize


2. Keep your desk neat, clean, and empty. This means you are staying on top of everything.


3. Treat employees and clients the way you would like to be treated by them

4. Return every e-mail, phone call, and fax the same day it arrives regardless of where you are in the world


5. Before giving birth to anything physical, ask yourself if you have created an original idea, an original concept, or if there is any real value in what you disseminate


6. Know everything about the history of your profession and then forget it all when you design something new


7. Never say ‘I could have done that’ because you didn’t.


8. To be is to build


9. Unveil an actuality – create a surprise, a phenomenological event


10. Good Karma


11. Observe everything, everyone, AND EVERY MOMENT


12. Work is fun, beautiful and rewarding


13. Don’t work with someone if you sense different views, or because you believe there is potential because there probably isn’t


14. There is not potential in everything or every project


15. Don’t work on your weaknesses, work on your strengths


16. If you do not like your job, quit!


17. Laziness is the anti-Christ


18. If you are not talented, do something else


19. Reduce the carbs – take the fillers out of your life


20. Carry one credit card and no coins


21. Own 30 pairs of same color socks and 30 pairs of the same colored underwear so that socks always match, and do your laundry every month 


22. For everything you buy, you must give away the same thing– so you always stay at equilibrium and never accumulate more than you need


23. Don’t consume or overeat because you are depressed


24. Consume experiences, not things


25. Do 6 things at once (multi-task), then you will never be bored


26. Don’t use words like taste, class, boredom, style, ugly, or mass


27. Pleasure is more psychological than physical


28. Minimalism is boring – sensual minimalism is friendly


29. More is more


30. Form follows subject / object follows subject


31. Don’t dream it, be it


32. Celebrate technology


33. Normal is not good


34. Never be satisfied with your work


35. Perseverance, consistency, and rigor form success


36. Being famous should not be a priority – work should be


37. Pay your dues – learn from others


38. There are 3 types of beings – those who create culture, those who buy culture, and those who don’t give a shit about culture. Move between the first two.


39. Work is life


40. Think extensively, not intensively


41. Think Relaxed, not rigid


42. Omni Vincent Amor, Omni Vincent Amok (*translation: Love conquers all, love conquers all things)


43. Experience is the most important part of living, and the exchange of ideas, and human contact is all life really is. Space and objects can encourage increased experiences or distract from our experiences.


44. Be the change you want to see in the world (Gandhi)


45. Edit your life


46. Addition by subtraction


47. Think before you endorse


48. There is no more brand allegiance – brandump


49. The past is pointless


50. Here and now is all we’ve got


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