1. Don’t specialize
2. Keep your desk neat, clean, and empty. This means you are staying on top of everything.
3. Treat employees and clients the way you would like to be treated by them
4. Return every e-mail, phone call, and fax the same day it arrives regardless of where you are in the world
5. Before giving birth to anything physical, ask yourself if you have created an original idea, an original concept, or if there is any real value in what you disseminate
6. Know everything about the history of your profession and then forget it all when you design something new
7. Never say ‘I could have done that’ because you didn’t.
8. To be is to build
9. Unveil an actuality – create a surprise, a phenomenological event
10. Good Karma
11. Observe everything, everyone, AND EVERY MOMENT
12. Work is fun, beautiful and rewarding
13. Don’t work with someone if you sense different views, or because you believe there is potential because there probably isn’t
14. There is not potential in everything or every project
15. Don’t work on your weaknesses, work on your strengths
16. If you do not like your job, quit!
17. Laziness is the anti-Christ
18. If you are not talented, do something else
19. Reduce the carbs – take the fillers out of your life
20. Carry one credit card and no coins
21. Own 30 pairs of same color socks and 30 pairs of the same colored underwear so that socks always match, and do your laundry every month
22. For everything you buy, you must give away the same thing– so you always stay at equilibrium and never accumulate more than you need
23. Don’t consume or overeat because you are depressed
24. Consume experiences, not things
25. Do 6 things at once (multi-task), then you will never be bored
26. Don’t use words like taste, class, boredom, style, ugly, or mass
27. Pleasure is more psychological than physical
28. Minimalism is boring – sensual minimalism is friendly
29. More is more
30. Form follows subject / object follows subject
31. Don’t dream it, be it
32. Celebrate technology
33. Normal is not good
34. Never be satisfied with your work
35. Perseverance, consistency, and rigor form success
36. Being famous should not be a priority – work should be
37. Pay your dues – learn from others
38. There are 3 types of beings – those who create culture, those who buy culture, and those who don’t give a shit about culture. Move between the first two.
39. Work is life
40. Think extensively, not intensively
41. Think Relaxed, not rigid
42. Omni Vincent Amor, Omni Vincent Amok (*translation: Love conquers all, love conquers all things)
43. Experience is the most important part of living, and the exchange of ideas, and human contact is all life really is. Space and objects can encourage increased experiences or distract from our experiences.
44. Be the change you want to see in the world (Gandhi)
45. Edit your life
46. Addition by subtraction
47. Think before you endorse
48. There is no more brand allegiance – brandump
49. The past is pointless
50. Here and now is all we’ve got
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