3D Design or How to help your clients envision the future


interior design, design, contemporary interior, beige, modern furniture
Anna K Studio 3D visual

Why is 3D interior design a standard tool in this day and age? How is it going to boost your business? In this article we are going to explore 3D design, its history, its reach and its essential values.

A short history

We don’t have a precise date when 3D design started, but we know that first 3D models were developed in the 60s. You’d probably guess that architects were the creators of 3D software. Surprisingly, this is not the case. 3D modelling was first created by computer engineers who worked on the automatisation of data. It was Ivan Sutherland, who created the first ever programme for drawing 3D models. He called it Sketchpad. Together with David Evans, Sutherland established the computer technologies department at The University of Utah. To this day most 3D programmes’ interface is based on Sketchpad.

In 1969 Sutherland and Evans launched their company specialising in 3D graphics. Their first clients were advertising companies and TV channels but soon this kind of service spread out to different industries, especially architecture and interior design.

The process of creating 3D models


To become part of this progressive movement we need to get some insight. Let’s have a closer look at the process of creating 3D models.

The main purpose of interior design visualisation is to get images of an object or interior from different perspectives. To achieve this, 3D designers use specific software to create a geometric vision of a space, add materials, they create natural or artificial lighting, they even include an impression of the surrounding environment (for example a view from windows) and they make sure that the appearance of surfaces resembles real-life texture.

After everything is ‘built’, 3D designers render the interior to get photorealistic images. For high-quality final images, 3D designers usually edit final renders in Photoshop, because it allows them to adjust the light and colours of the images.

What are the stages of 3D visualisation:

1. Step One: Creating geometric or 3D models



You need to know the precise measurements of the space and each and every object in the room before you start building it. The main objective of 3D visualisation is to show everything in precise scale, as it is in reality. The benefit of applying exact dimensions is that you can be 100% sure, that objects not only fit but are also proportional to the space.

Programmes used to model are: Autodesk 3Ds Max, V-ray, ZBrush, Google SketchUp, Blender, Revit, Rhino.

2. Step Two: Materials and textures